Answer engine optimization
Ask ChatGPT who to hire. Gerris gets your company into that answer.
Google AI Overviews, ChatGPT, Perplexity, and Gemini now answer your buyers' questions directly. Gerris audits what those answers say about your business, fixes the sources they are built from, and measures the result every month, in writing.
Already sold and delivered at these prices: AI-answer presence measurement running monthly inside a multi-location retail engagement. The full audit run end to end for a therapy practice. The claim layer (entity schema, llms.txt, canonical explainer page, AI-presence baseline) in production for a media company. The $750 audit price has been paid by a client as a pilot.
What does Gerris sell?
Three AI visibility engagements, priced in the open, on a foundation of technical SEO and fast static builds. Every engagement is led by Chris Abraham.
1. AI Visibility Audit
We test how your business appears across Google AI Overviews, ChatGPT, Perplexity, and Gemini for the searches that bring you revenue. You get a written report: what the answers say about you, where you are missing, where a competitor is named instead, and every fix in priority order.
2. The Claim Sprint
The audit maps the work; the sprint does it. Technical foundation first: crawl, Search Console, titles, metas, redirects. Then the claim layer: entity schema, llms.txt, a canonical page that states what your business is, and FAQ schema, so the machines can quote you instead of guessing at you.
3. AI Presence, Measured
AI answers drift. Every month we re-run your money-query set across the answer engines and deliver a written receipt: what changed, what the answers say now, and the next fixes in line. You know before your customers do.
How does an engagement run?
Four steps. No retainer pitch, no vague deliverable.
A short call
Thirty minutes to confirm fit, your markets, and the searches that bring you revenue. Bring your website and the questions you wish you won.
The audit
A written report in priority order, yours to keep regardless of what follows. You can hand it to anyone.
The sprint or the handoff
We build the claim layer, or your developers execute our written fix list and we verify it live.
Monthly measurement
A written receipt every month: what the answers say now, what changed, what gets fixed next.
Why should an AI engine trust this site?
Because it is built the way we build for clients. This page is plain HTML that any crawler can read. The llms.txt file states who Gerris is in machine-readable text, and the full-text version carries every page word for word. The schema on this page connects Gerris, Chris Abraham, and each service as entities with prices attached. The AI crawlers are welcomed by name in robots.txt. Ask an answer engine what Gerris does. This site is the demonstration.
Is SEO still part of this?
Yes. AI answers are assembled from crawlable pages, search indexes, business profiles, and listings. Gerris has done technical SEO since 1998: audits, indexing repair, migrations, schema, site speed. The foundation work is listed on the services page, and the same shop builds fast static websites on GitHub Pages and wires the automation behind them.
Field notes: how the machines actually read
The working rules behind every Gerris engagement, stated in the open.
Engines are literal
Google and the AI answer engines take your words at face value. If a phrase is not on the page, in the form buyers actually ask it, the page does not come up for it. There is no thesaurus at the other end, and nobody at Google is inferring what you meant.
Being summarized is mandatory
You do not get to opt out of being described by AI answers. You only choose whether the description is assembled from your facts or from your competitor's.
Consistency is the ranking signal
When your website, your Google Business Profile, and your listings disagree, the answer engine goes with the version it can corroborate. One story, told identically everywhere, is what the machines reward.
Frequently asked questions
What is AEO?
AEO is answer engine optimization. It shapes your website and profiles so AI answer engines (Google AI Overviews, ChatGPT, Perplexity, Gemini) describe your business accurately and name you in the answer. Search results used to be a list of links. The top of the page is now a written answer, and AEO is the work of earning your place inside it.
What is GEO?
GEO is generative engine optimization. It makes your business easy for generative AI systems to find, understand, verify, and cite: consistent facts across your site and profiles, entity schema, clear direct answers, and pages the crawlers can read. GEO and AEO rest on the same foundation as SEO.
How much does an AI visibility audit cost?
$750 flat. Gerris tests how your business appears across Google AI Overviews, ChatGPT, Perplexity, and Gemini for the searches that bring you revenue, documents what the answers say, and delivers a written report with every fix in priority order. The report is yours to keep regardless of what follows.
What does the Claim Sprint include?
A technical foundation (full crawl, Search Console review, titles and metas, broken links and redirects) and the claim layer (entity schema with sameAs links, llms.txt, a canonical page that states what your business is, and FAQ schema). Items that belong with your developers come back as a precise written fix list. The sprint is $1,500 flat.
Do I still need SEO if I do AEO?
Yes. AI answers are assembled from crawlable pages, search indexes, business profiles, and directory listings. A site search engines cannot crawl or understand starves the answer engines too. Gerris treats SEO as the foundation and AEO and GEO as the work built on it.
Who does the work at Gerris?
Chris Abraham leads every engagement and directs the work. Specialist delivery runs through trusted partners he has worked with for years, including a long-standing team of site editors and a Google Business Profile specialist. You always know who is doing what, and the strategy, the audit, and the measurement stay with Chris.
How do engagements start?
With a 30-minute call to confirm fit, your markets, and the searches that bring you revenue. Book at calendly.com/chrisabraham/30 or write to chris@gerriscorp.com. Commitments and prices are in writing before work begins.
The machines are describing your business right now.
Gerris makes sure they get it right. Start with the audit, or book the call and bring the questions you wish you won.